What is geo-fencing you might say? Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters or leaves the geo-fence boundary. In other words, it is location-based intelligence that allows […]
Social Media
Social Media Dos & Don’ts
Social media continues to be on the rise, and it is an innovative marketing tool for hospitality operators. Digital engagement and sharing lets you spread the word far and wide, and in an instant. Anything is possible in the realm of social media interaction, and knowing how to handle this highly visible digital space is […]
