Accurate restaurant data outperforms self-reported figures
Avero’s commitment to providing clean, accurate insights to help the restaurant industry thrive goes beyond supporting our own customers. We also provide a glimpse into how the restaurant industry is performing at large, to help guide the expectations and decisions of every restaurateur in the nation.
Our Avero Index blog posts report on the prior month’s restaurant sales and customer traffic with analysis to illuminate probable causes of spikes or lulls in performance.
Methodology shift in Avero Index reports
We are excited to announce an upcoming change to the format and focus of the Avero Index report for 2020. The standards for data collection at the restaurant level haven’t changed. But going forward we’ll be focusing on three specific categories:
- The All Avero Index- Weighted F&B gross sales for all qualified Avero Restaurants
- The NAT 500 Index- Weighted F&B gross sales for 500 top-selling Avero Restaurants
- NYC 100 Index- Weighted F&B gross sales for 100 top-selling NYC Restaurants
Avero is used by over 50,000 restaurant professionals in over 15,000 F&B outlets across the country. The All Avero version of the Index combines the performance of every Avero customer that meets our data quality standards for the most comprehensive look at restaurant performance per month.
For a more specific look at the performance of the nation’s top 500 restaurants, based on sales volume and data quality, check the National Index.
The New York City index puts the microscope on the performance of the top 100 restaurants, by sales volume and data quality in what is essentially the restaurant capital of the U.S.
Superior data delivers more accurate insights
Unlike other restaurant performance reports by media outlets and data warehouses that rely on crowd sourced, self-reported data, the Avero Index uses primary source data. Using primary source data eliminates the likelihood that the results will be skewed by irregularities in the method of data collection.
Since each reporting food and beverage (F&B) outlet is unlikely to use the same method to determine their reported earnings and customer counts, it’s impossible to trust the accuracy of their accounting methods. Instead, Avero pulls data directly from the point of sale (POS) system.
The POS is at the center of modern restaurant operations. With POS data flowing directly into Avero at the individual check level, we don’t have to rely on operator’s reports about their sales volume. We can see it in black and white. And since we established the parameters for capturing that POS data to our exacting standards, we can be sure about the accuracy of the information we include in the Avero Index.
Avero’s rigorous standards and methodology for capturing and cleaning data ensure that we have control over the quality of data we collect. We’re comparing apples to apples in any data analysis we perform.
2020 insights to grow on
Subscribe to the Avero Index at the bottom of the blog list page to have the latest, most accurate restaurant performance stats delivered to your inbox. Starting January, we’ll provide a retrospective year-in-review analysis for 2019 and will update the Avero Index monthly thereafter.
We even have an interactive tool in development to let you zero in on the metrics that most interest you so stay tuned for more developments in the Avero Index. Let us know if you have questions about the data or would like to see the performance of restaurants in specific cities.
