Avero has created a product that enables operators at arenas and stadiums to transform their food and beverage sales data into meaningful insights and make decisions that drive profits, and we debuted this new, innovative product in Portland at last week’s International Association of Venue Managers (IAVM) conference VenueConnect.
Avero identified a real need for a revenue management product designed for specifically for stadiums and arenas, the biggest nuance of which is that the date on the calendar doesn’t matter nearly as much as the event taking place inside the venue. An event is a much bigger driver of guest count, spending habits, menu preferences etc. and this market has historically been under-served by “big BI tools” and “reporting” that do not account for this unique business driver. At VenueConnect, we had the opportunity to share how Avero’s easy-to-use solution has features that address specific challenges faced by venue operators, including:
- An event-based perspective (instead of just calendar dates)
- Venue-specific KPIs, like attendance and spend per capita
- Usability for everyone from line-level operators to enterprise analysts
Solutions that can be deployed using Avero Stadium Revenue Management include:
- Benchmarking Events
- Optimizing Purchasing & Placement
- Allocating Staff Efficiently
- Driving Cashier Performance
- Deploying Effective Promotions
- Running Sales Contests
VenueConnect provided great educational and networking opportunities and a forum for discussion about the future of the industry, and Avero was so happy to meet with influential stadium and arena operators and discuss the role that technology plays in stadium dining and profitability.
