J&G Grill is an upscale casual restaurant located in the St. Regis Bal Harbour in Miami, Florida, part of the distinguished Culinary Concepts restaurant group by chef Jean-Georges Vongerichten and critically acclaimed in the Miami market. The restaurant started with strong performance in January 2012, but after experiencing significant management turnover the new restaurant struggled to meet sales goals.
Robert Delarosa, General Manager of J&G Grill, has an impressive history of bringing high-end restaurants around the country to the next level in recognition. Throughout all of his positions in the industry Robert has always seen the value in leveraging analytics to improve performance, but he has continuously run into the same issue: No matter what systems he encountered, they were under-integrated and under-utilized.
Robert joined the J&G Grill team in June of 2013 and immediately faced his first challenge of recovering capture rate and driving average check to meet sales goals. Despite holding high acclaim in the Miami market, J&G Grill had lost momentum in its second year of operations and capture rate had decreased about 20%. Robert was introduced to Avero’s restaurant software by the Culinary Concepts team and immediately saw its huge potential to help him with his average check goals.
Avero’s restaurant solutions have helped Robert hit J&G Grill’s sales goals — within two months of Robert joining the team average check was up $5 YOY, and within six months average check was up $25 YOY. By Q3 of 2013 total sales, covers and average check were exceeding YOY performance by over 9%. The restaurant’s Forbes’ two-star rating moved up to a four-star rating, joining the ranks of only 150 restaurants in the country. Robert was able to combine his experience in the Miami market with the power of Avero to better understand guest preferences, adapt the dining experience at J&G Grill to meet those needs and drive YOY sales. He believes that Avero has made him a “more sound general manager” by allowing him to make daily, not just monthly, improvements and see the impact of his work.
Follow Robert’s example and get started with Avero restaurant software today!
