The following is a guest blog post from Caroline Cox, Content Marketing Specialist at Gather
Whether you’re hosting events in a restaurant’s private dining room, on a building’s rooftop, or in a warehouse, brewery, or anywhere in between, being able to maintain consistent business and make clients happy is key. The best way to do that is taking advantage of event management software.
Here’s why:
- Streamline event management: Google Docs and bulky notebook logs, be gone! With specialized event management software, all event-related information — from contacts and menus to BEOs and invoices — is kept in one easily accessible place, with features like synced calendars and immediate document updates that make it easy to make changes to orders, menu listings and more. Plus, communicating with your team is a breeze thanks to cloud-based communication that allows you to keep all your team members updated and on the same page through mobile-friendly alerts, messages and reminders.
- Drive more leads and bookings: Instead of manually responding to individual inquiries and trying to keep track of email chains, event management software allows you to drive bookings 24/7 through a widget that can be easily embedded into a venue’s website, and proposal templates that can be sent to potential clients immediately. With these automation tools, you can save time managing and monitoring inquiries and spend more time booking.
- Track progress from anywhere: When it comes to events, things are bound to change — whether it’s the guest count, a food allergy, a budget amount, or anything in between — so it’s crucial to be able to access all your event information, even if you don’t happen to be at your work computer. Luckily, cloud-based management software can be accessed from anywhere, whether it’s your smartphone, a personal computer or a tablet device. This way, you can stay on top of any changes in a convenient and time-sensitive manner.
- Keep payment info secure: Clients want to know their information is safe with your company. Event management software adds another level of security far beyond file folders, check scans, and printed copies of receipts. Event management software offers the ability to easily take credit card information online for deposits and final payments through a PCI-compliant portal that integrates with more than 10 processors and maintains a high level of information security to boot.
Caroline Cox is Content Marketing Specialist at Gather, a cloud-based platform helping teams streamline event sales and manage workflow, from initial inquiry through day-of execution, simplifying event planning for mid-market venues and their customers. Learn more at www.gatherhere.com.
