With over 1 million mobile applications out there and hundreds more being added every day, it’s more important than ever before to outperform the competition in the app space. App ratings have the power to make or break an idea, and consumers can be unforgiving.
However, like restaurant guests, consumers can be loyal. Companies that develop an app that’s magnetic, easy to use and make people’s lives easier create a following. Avero restaurant software recently debuted a mobile app,and we’ve become quite adept at understanding how to write a compelling app for a hospitality user.
The hospitality space is a wide open field of possibility for app design. While slower to adopt most technologies, the hospitality industry is ripe for the picking for all kinds of apps to make operators and guests happier people. Whether it’s reservation and waitlist management, business intelligence and restaurant analytics, menu display, order taking, or payment processing, it seems that apps are the latest frontier in the hospitality industry. Anyone considering developing an app for this audience should consider these 5 simple principles of a successful hospitality app:
- Know the user.
- Keep it simple.
- Prioritize design.
- Gear it toward the consumer.
- Make it fast and frictionless.
