This August saw strong YOY restaurant sales across the country compared to last August, with a 0.6% increase in gross sales nationwide. The South Central portion of the country saw the greatest improvement with an increase of 7% in gross sales and an increase of 3.1% in restaurant traffic after restaurants suffered from the effects […]
Fewer Saturdays in July Result in Lowest Year-Over Year Restaurant Sales in 10 Months Avero Index July 2018
Across the country and across different service types, restaurants had a lower sales month this July compared to July 2017. The most obvious factor in the decline is that there were only four Saturdays in the month this year, versus the five Saturdays in July last year. Losing one of the highest value days in […]
Quick service restaurant traffic and sales increase in June
Warm weather, school breaks, and summer vacations all spell higher sales for low average ticket restaurants like quick serve hot dog and ice cream stands. The Avero Index reveals that restaurants with an average ticket under $25 saw an increase in gross sales of 2 percent and an increase in covers of 5 percent, marking […]
Never underestimate the power of marketing in hospitality: How a fake restaurant reached the number one spot in London on TripAdvisor
Your restaurant might have the best menu and ambiance, perfectly executed food and drinks, and top-notch service, but you have to get people in the door in order to showcase your talent.
Best Practices for Social Media: Twitter
What is the quickest way to engage with your customers on social media? The answer is Twitter.
Best Practices for Social Media: Instagram
“A picture is worth a thousand words,” but with over 700 million active users posting on Instagram, and millions of food pictures, how can you break through the clutter and noise and stand out? Draw your patrons into your restaurant by promoting your Instagram-worthy dishes, beautifully photographed picture of your star menu items. Instagram has […]
Surviving Social Media in 5 Easy Steps
It’s a zoo out there on social media, and the hospitality space is no exception – don’t get caught off guard. Your first order of business is to stay calm, and keep in mind some social media basics:
Why Engaging Influencers Matters To Your Business
Who are Social Media Influencers?