This August saw strong YOY restaurant sales across the country compared to last August, with a 0.6% increase in gross sales nationwide. The South Central portion of the country saw the greatest improvement with an increase of 7% in gross sales and an increase of 3.1% in restaurant traffic after restaurants suffered from the effects […]
Across the country and across different service types, restaurants had a lower sales month this July compared to July 2017. The most obvious factor in the decline is that there were only four Saturdays in the month this year, versus the five Saturdays in July last year. Losing one of the highest value days in […]
Warm weather, school breaks, and summer vacations all spell higher sales for low average ticket restaurants like quick serve hot dog and ice cream stands. The Avero Index reveals that restaurants with an average ticket under $25 saw an increase in gross sales of 2 percent and an increase in covers of 5 percent, marking […]
What is the quickest way to engage with your customers on social media? The answer is Twitter.
“A picture is worth a thousand words,” but with over 700 million active users posting on Instagram, and millions of food pictures, how can you break through the clutter and noise and stand out? Draw your patrons into your restaurant by promoting your Instagram-worthy dishes, beautifully photographed picture of your star menu items. Instagram has […]
It’s a zoo out there on social media, and the hospitality space is no exception – don’t get caught off guard. Your first order of business is to stay calm, and keep in mind some social media basics:
Who are Social Media Influencers?
We live in a rapidly moving and highly digital age – most everything we do is on our smartphones and on the go. Checking emails, dictating texts, and perusing social media while we walk the dog or ride the train to work is a norm. And to boot, there is an app for almost everything.